Tool

Product/Market Fit Survey

Sean Ellis & GoPractice · pmfsurvey.com Free Intermediate

The original Sean Ellis PMF survey, made freely usable - the fastest way to actually run the 40% test on your own repeat buyers instead of reading about it.

  • Ready-to-use survey template for the "how disappointed would you be" question
  • Explains sample size and segmentation needs for a trustworthy score
  • Built by the person who originated the 40% benchmark itself
Open on pmfsurvey.com ↗

The question it answers

  1. How do I know if my D2C brand has actually reached product-market fit, or if I'm just imagining it from a few good sales days?

Read with it

  1. The definitive short book on why customer conversations mislead founders and how to fix the questions you ask - used in... momtestbook.com Book The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You Rob Fitzpatrick
  2. A clear step-by-step on running the 40% test correctly - who to survey, when, and how to avoid the sampling mistakes... Learning Loop Article Product-Market Fit Survey Guide: Sean Ellis 40% Test Template Learning Loop
eChai Partner Brands The partnership →