Podcast

The Indian D2C Playbook

Isaac John Wesley · open.spotify.com Free Beginner India

Founder interviews that get into how Indian D2C brands actually structured their content and creator strategy, in their own words - a good listen for pattern-matching what a repurposing or founder-content system looks like once it's running, not just in theory.

  • Founder-level detail on what worked and what got scrapped in content/creator strategy.
  • India-specific context on budgets, creator rates and platform mix.
  • Short, bingeable episodes format-matched to a busy founder's commute.
Listen on Spotify ↗

It answers 3 questions

  1. How do I get more mileage out of one shoot instead of creating from scratch for every platform?
  2. Should I, the founder, be on camera building a personal brand, or should that be the brand account's job?
  3. How do I model my D2C unit economics in a spreadsheet, and how many orders do I need to break even?

Read with it

  1. A structured framework for CM1/CM2/contribution margin thinking that applies directly to a D2C brand regardless of market, the... Eightx Article Ecommerce Unit Economics 2026: The Complete Founder's Framework Eightx
  2. Straight from the platform, so it stays current as Shorts format rules change (length caps, editing tools, monetisation). The... youtube.com Tool Create Shorts on YouTube YouTube for Creators
  3. The original, still-referenced case for repurposing one shoot into dozens of platform-native pieces - Gary's team famously... garyvaynerchuk.com Article The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content Gary Vaynerchuk
  4. A practical playbook for turning the founder into a content engine without needing a media team - content pillars, a publishing... hubspot.com Article How to Build a Founder-Led Content Strategy in 2025 HubSpot
  5. A free, duplicate-into-your-workspace calendar that's overkill-free - built for a two-person team, not a 12-person marketing... notion.com Template Simple Social Media Content Calendar Template Notion
  6. The best India-specific explanation of why founders are picking up a mic in the first place - rising CAC and diminishing paid... inc42.com Article D2C's New Media Playbook Inc42
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