Podcast

The Neon Show (formerly 100x Entrepreneur), Founder & Investor Conversations

Siddhartha Ahluwalia · Spotify Free Intermediate India

Long-form, unhurried interviews with Indian consumer founders and investors where category choice, repeat behaviour, and unit economics come up candidly, the kind of operator detail you can't get from a listicle. A standing resource to binge as you narrow down what to sell.

  • Hear how Indian D2C founders actually chose and validated their first category
  • Investor guests articulate what makes a category backable in India
  • 5+ years and 200+ episodes of practical 0-1 and 1-10 building lessons
Listen on Spotify ↗

The question it answers

  1. Should I launch with one hero product or a full range, and how much does repeat-purchase matter?

Read with it

  1. A data-backed India newsletter deep-dive arguing that gross margin is the single strongest predictor of which D2C brands reach... thecpglab.substack.com Article I Studied 35 Indian D2C Brands. Here's What Actually Decides If They Win. The CPG Lab
  2. The best argument we found for launching with one hero SKU instead of a sprawling catalog, it shows how brands dilute... Triple Whale Blog Article Why Your Hero Products Should Be the Atomic Unit of Your Business Triple Whale (with Nate Poulin, Feat)
eChai Partner Brands The partnership →