Explore / Run a consumer brand / D2C brand

D2C brand · checked 11 November 2026

Launch one hero product through your own Instagram, WhatsApp and store, and add marketplaces once people buy it a second time.

Choose a product with repeat purchase and a margin that survives shipping, returns and ads, pay for a small sample run, then register the business, Udyam and GST, and file your trademark (₹4,500 a class e-filed). For clothing, test designs on print on demand before ordering a first collection; since 22 September 2025 garments up to ₹2,500 a piece carry 5% GST and those above carry 18%. Spend on Meta ads only once organic posts convert, and measure your repeat-purchase rate before you raise money or scale ads.

The steps 8 answers

  1. How do I start a D2C brand in India? D2C
  2. How do I start a clothing brand in India? D2C
  3. I want to build a D2C brand but I haven't picked a product yet. How do I actually decide what to sell? D2C
  4. Which product categories are actually good for a new D2C brand in India right now? D2C
  5. Should I chase a high-margin niche product or a high-volume everyday product? D2C
  6. I have a product idea. How do I evaluate whether it's actually worth building a brand around? D2C
  7. Should I follow a trend, follow my passion, or just dropship something safe? D2C
  8. Should I launch with one hero product or a full range, and how much does repeat-purchase matter? D2C

Tools that do it for you

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The terms

D2CTrademarkGoods and Services TaxRepeat Purchase Rate

eChai Partner Brands The partnership →