Article

WhatsApp Cloud API: Get Started

Meta · Meta for Developers Free Intermediate

The official source on how the WhatsApp Business Platform actually works underneath every BSP tool, worth understanding directly so you know what your BSP is and isn't doing on your behalf, especially around consent and opt-in rules.

  • Official setup path: Meta app, access token, test webhook
  • How BSPs like WATI, Interakt and Gupshup sit on top of this API
  • Canonical reference for opt-in and messaging policy
Open on developers.facebook.com ↗

It answers 2 questions

  1. How is WhatsApp marketing different from SMS, and do I still need SMS?
  2. How do I stay compliant on WhatsApp and avoid getting my business number banned?

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