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WhatsApp marketing · checked 11 November 2026

AiSensy for your first broadcasts, Interakt for a Shopify store, WATI for a shared support inbox, and Gupshup for volume with a developer.

All four resell Meta's official WhatsApp Business Platform, the only legitimate route for bulk messages, so Meta's per-message charge is the same and what differs is the software fee: AiSensy Basic ₹1,500 a month, Interakt Growth ₹2,799, WATI Growth ₹2,699 billed quarterly, Gupshup no platform fee. From 1 October 2026 only the first 1,000 service messages a month per number are free. Start on the free WhatsApp Business app with a catalog and one wa.me link, and earn the opt-in.

The picksPrices as each maker's page states them

  1. 1
    AiSensy

    A small business sending its first broadcasts

    Free Forever plan; Basic ₹1,500, Pro ₹3,200, Premium ₹9,100 and Unlimited ₹45,000 a month; Meta's per-message charges billed separately Read from aisensy.com on 10 November 2026 Free Forever plan, with WhatsApp message charges paid separately
  2. 2
    Interakt

    You run a Shopify store

    Starter ₹999 a month (Instagram only); Growth ₹2,799 and Advanced ₹3,799 a month, plus taxes; WhatsApp message charges extra Read from interakt.shop on 10 November 2026
  3. 3
    Wati

    A support team shares the inbox

    Growth ₹2,699, Pro ₹5,799 and Business ₹16,799 a month, billed quarterly; 7-day free trial Read from wati.io on 10 November 2026
  4. 4
    Gupshup

    High volume and a developer to build on it

    Self-serve: ₹0 a month platform fee, pay per message from a prepaid wallet plus 18% GST; Enterprise custom Read from gupshup.ai on 10 November 2026 Free: 1,000 AI messages free a month, then ₹1 each
  5. 5
    WhatsApp Business

    Starting out, before you need broadcasts at scale

    Free to download, with in-app purchases Read from play.google.com on 10 November 2026 Free to download

Every question on it 14 answers

  1. Should I use WATI, Interakt, AiSensy or Gupshup for WhatsApp marketing? D2C
  2. How do I do WhatsApp marketing for my business? D2C
  3. Which WhatsApp Business API provider should I use in India? D2C
  4. Which AI chatbot can I run on WhatsApp for my business? D2C
  5. How do I set up WhatsApp Business for my company, with a click-to-chat link and a channel? D2C
  6. Should I use Klaviyo or a WhatsApp-first tool like Interakt, AiSensy or WATI for marketing? D2C
  7. How are Indian D2C brands actually using AI on WhatsApp beyond just broadcast messages? D2C
  8. How much does WhatsApp Business API actually cost per month in India? D2C
  9. Can I actually sell products and recover abandoned carts directly on WhatsApp? D2C
  10. How do I stay compliant on WhatsApp and avoid getting my business number banned? D2C
  11. Which WhatsApp automations should I set up first, order updates, cart recovery, or broadcasts? D2C
  12. Should I be doing WhatsApp marketing, and which tool, Interakt, WATI or Gupshup? D2C
  13. Should Indian founders selling in India lean on WhatsApp as a distribution channel? Starting Up
  14. Can I use WhatsApp to reach B2B prospects in India, or only people who have messaged us first? GTM

The readingMost used across these answers

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