Compared · prices checked 10 November 2026
Google Keyword Planner vs Semrush
Pick Google Keyword Planner if you have a Google Ads account and want to know how often terms are searched, with trends, suggested bids and forecasts, before writing pages or buying ads. Pick Semrush if your team does SEO seriously across a few websites and needs competitor research, site audits and daily keyword tracking. Keyword Planner is free inside a Google Ads account, with suggested bids shown in rupees for India; Semrush has a free account, and its SEO plan is $139 a month ($117.33 billed annually).
Google Keyword Planner
A free keyword tool inside Google Ads that shows search volumes, trends, suggested bids and forecasts.
Pick it when
Free: how often terms are searched
For
Anyone with a Google Ads account researching what people search for before writing pages or buying ads.
What it costs
Free, inside a Google Ads account
Read from business.google.com on 10 November 2026
Free for anyone with a Google Ads account
In India
Suggested bids shown in rupees for India
Semrush
Semrush (an Adobe company)
SEO and AI-search visibility software: keyword research, competitor analysis, site audits and rank tracking.
Pick it when
Competitor research and daily keyword tracking
For
A team doing SEO seriously across a few websites.
What it costs
Free; SEO $139 a month ($117.33 billed annually); Starter SEO + AI Search $199; Pro+ SEO + AI Search $299
Read from semrush.com on 10 November 2026
Free account
