lemlist vs Instantly

Pick lemlist if your outreach sequence mixes email and LinkedIn steps. Pick Instantly if cold email is your main channel, you already have a list and you want to send from many inboxes with warm-up at a flat price. The lemlist Email plan is $55 a month billed yearly or $69 monthly, where Instantly's Outreach Growth is $47 a month.

lemlist

Cold outreach software that sequences email and LinkedIn steps together.

Pick it when

Your sequence mixes email and LinkedIn steps

For

A founder or team running cold outreach that wants email and LinkedIn in one sequence.

What it costs

Email $55 and Multichannel $87 a month billed yearly ($69 and $109 monthly)

Read from lemlist.com on 10 November 2026

Open lemlist.com

Instantly

Cold email software for sending from many inboxes with warm-up, plus a B2B lead database and an AI sales agent.

Pick it when

Sending from several inboxes once you have a list

For

A team whose main channel is cold email and that wants unlimited sending accounts at a flat price.

What it costs

Outreach Growth $47 a month; bundles Starter $94, Scale $194 and Agency $555 a month

Read from instantly.ai on 10 November 2026

Open instantly.ai

Every pick in cold email

Write under 80 words about them with one ask, verify every address before it goes into a sequence, and send from a domain set up with SPF and DKIM.

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Instantly vs Apollo

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