Explore / Cold email / Instantly vs Apollo
Compared · prices checked 10 November 2026
Instantly vs Apollo
Pick Instantly if you already have a list and cold email is your main channel, sending from many inboxes with warm-up at a flat price. Pick Apollo if you have no list and need the contacts as well, with a B2B database, sequences and a dialer in one tool. Apollo has a free plan with 900 credits a seat a year and Basic at $49 a seat a month billed yearly, where Instantly starts at Outreach Growth $47 a month.
Instantly
Cold email software for sending from many inboxes with warm-up, plus a B2B lead database and an AI sales agent.
Pick it when
Sending from several inboxes once you have a list
For
A team whose main channel is cold email and that wants unlimited sending accounts at a flat price.
What it costs
Outreach Growth $47 a month; bundles Starter $94, Scale $194 and Agency $555 a month
Read from instantly.ai on 10 November 2026
Apollo
Apollo.io
A B2B contact database with email sequences, a dialer and call recording for prospecting.
Pick it when
You have no list and need the contacts as well
For
A founder or small sales team building lead lists and running outreach from one tool, starting on the free plan.
What it costs
Free; Basic $49, Professional $79 and Organization $119 (3 seats minimum) a seat a month, billed yearly
Read from apollo.io on 10 November 2026
Free plan with 900 credits a seat a year, granted monthly
