B2C

Also called Business to Consumer

Business to consumer: selling directly to individual people rather than to companies. Consumer apps, D2C brands, and marketplaces are typically B2C.

Why it matters

B2C means many low-value, emotionally driven purchases, so brand, experience, and virality matter more than a sales team. It scales differently from B2B and rewards a different set of skills and metrics.

For example

A meditation app sells directly to individuals, so brand, experience, and virality matter more than a sales team.

Go deeper

Pricing Determines Your Business Model A Smart Bear · article Why how you charge shapes the whole business, the strategic lens that puts B2C in context. Open longform.asmartbear.com →

Related terms

Also in Starting Up

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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