B2C

Also called Business to Consumer

Business to consumer: selling directly to individual people rather than to companies. Consumer apps, D2C brands, and marketplaces are typically B2C.

Why it matters

B2C means many low-value, emotionally driven purchases, so brand, experience, and virality matter more than a sales team. It scales differently from B2B and rewards a different set of skills and metrics.

For example

A meditation app sells directly to individuals, so brand, experience, and virality matter more than a sales team.

Related terms

B2B D2C Brand Awareness

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands