Backlink
A link from another website to yours. Search engines treat them as votes of credibility, so quality backlinks help you rank higher.
Why it matters
Backlinks are a major driver of search ranking, which is why earning them, through genuinely useful content and relationships, is core to SEO. Buying or spamming them tends to backfire.
For example
A well-cited research post earns links from a dozen industry sites, pushing the startup's page up the search rankings.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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