Bottom of Funnel

Also called BOFU

Bottom of funnel: the decision stage, where a ready buyer needs the final push, demos, trials, pricing, testimonials, to convert into a customer.

Why it matters

BOFU is the highest-intent, highest-value stage: small improvements here turn directly into revenue. Making it easy to say yes, clear pricing, low-friction trials, proof, is among the fastest ways to lift conversion.

For example

A ready-to-buy visitor reads the pricing page, starts a free trial, and books a demo, the bottom-of-funnel steps that turn intent into revenue.

Go deeper

The Growth Marketing Guide Julian Shapiro · guide Julian Shapiro's growth guide is a practical, no-nonsense reference that covers Bottom of Funnel with real tactics. Open julian.com →

Related terms

Also in Starting Up

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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