Middle of Funnel

Also called MOFU

Middle of funnel: the consideration stage, where interested people evaluate you, through case studies, comparisons, webinars, and email nurturing, before deciding to buy.

Why it matters

MOFU is where interest is won or lost, yet it is the stage teams most often neglect between flashy awareness and closing. Strong middle-funnel content is what turns curiosity into intent.

For example

A prospect who knows the product downloads a comparison guide and joins a webinar, the middle-of-funnel steps that build enough trust to buy.

Related terms

Top of Funnel Bottom of Funnel Content Marketing

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands