Middle of Funnel
Also called MOFU
Middle of funnel: the consideration stage, where interested people evaluate you, through case studies, comparisons, webinars, and email nurturing, before deciding to buy.
Why it matters
MOFU is where interest is won or lost, yet it is the stage teams most often neglect between flashy awareness and closing. Strong middle-funnel content is what turns curiosity into intent.
For example
A prospect who knows the product downloads a comparison guide and joins a webinar, the middle-of-funnel steps that build enough trust to buy.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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