Business Model Canvas

A one-page template that maps the nine building blocks of a business, customers, value proposition, channels, revenue, costs, and more, so you can sketch and test a model quickly.

Why it matters

The canvas forces you to think through the whole business, not just the product, and to spot the weak assumptions early. It is a fast, cheap way to pressure-test an idea before committing real resources.

For example

A founder sketches the nine boxes, customers, value, channels, revenue, costs, on one page and spots that the model has no realistic distribution channel.

Related terms

Business Model Value Proposition Lean Startup

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands