Closing
Also called Close
The final stage of a deal, getting the prospect to commit and sign, and the skills around it: asking for the business, handling last objections, and agreeing terms.
Why it matters
Closing is where all the earlier work either converts to revenue or does not, and a fear of asking for the sale sinks many otherwise good deals. It rewards clarity and confidence built on genuine value, not high-pressure tricks.
For example
After weeks of demos and a pilot, the rep asks directly, 'if we solve the security concern, are you ready to sign this month?', and closes the deal.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Getting your first customers, part of the Starting Up hub.
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