Win Rate

The percentage of sales opportunities that end in a closed deal, out of all the qualified deals you pursued.

Win rate = deals won / total qualified deals

Why it matters

Win rate measures the quality of your pipeline and sales execution. A rising win rate lets you forecast and hire against pipeline with confidence; a falling one warns of targeting or product-fit problems.

For example

A sales team pursues 100 qualified deals and closes 25, a 25 percent win rate.

Related terms

Sales Pipeline Sales Velocity Pipeline Coverage

Go deeper

See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.

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