Win Rate
The percentage of sales opportunities that end in a closed deal, out of all the qualified deals you pursued.
Win rate = deals won / total qualified deals
Why it matters
Win rate measures the quality of your pipeline and sales execution. A rising win rate lets you forecast and hire against pipeline with confidence; a falling one warns of targeting or product-fit problems.
For example
A sales team pursues 100 qualified deals and closes 25, a 25 percent win rate.
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Also in Starting Up
See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.
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