Cold Email
Sending a targeted, personalized email to a prospect who has not contacted you, to start a conversation or book a meeting. A staple of B2B outbound.
Why it matters
Done well, with tight targeting and a relevant, human message, cold email is a cheap way to reach exactly the buyers you want. Done as spray-and-pray blasts, it burns your domain reputation and your prospects' goodwill.
For example
A B2B founder sends 40 personalized emails a day to a tight list of target buyers, referencing each company's specific problem, and books three meetings a week.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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