Outbound Marketing

Also called Outbound

Proactively reaching out to potential customers who have not asked to hear from you, cold email, cold calls, ads, LinkedIn, to start a conversation.

Why it matters

Outbound gives you control and speed: you can target exactly who you want and start pipeline today, without waiting for inbound to build. The cost is that it is more expensive and easier to get wrong or annoying.

For example

A sales-led startup targets 200 named accounts and reaches decision-makers directly through cold email and LinkedIn, rather than waiting for inbound.

Worth your time

The Ultimate Startup Guide to Outbound Sales Close · guide A tactical, end-to-end guide to running outbound as a craft: targeting, messaging, and follow-up that actually convert. Open close.com →

Related terms

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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