Outbound Marketing
Also called Outbound
Proactively reaching out to potential customers who have not asked to hear from you, cold email, cold calls, ads, LinkedIn, to start a conversation.
Why it matters
Outbound gives you control and speed: you can target exactly who you want and start pipeline today, without waiting for inbound to build. The cost is that it is more expensive and easier to get wrong or annoying.
For example
A sales-led startup targets 200 named accounts and reaches decision-makers directly through cold email and LinkedIn, rather than waiting for inbound.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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