Community-Led Growth

Also called Community-Led

Growing by building a community around your product or space, where members help, teach, and attract each other, so the community becomes an acquisition and retention engine.

Why it matters

A real community creates belonging and word of mouth that competitors cannot easily copy, and it deepens retention. It is slow to build and cannot be faked, but done right it becomes a durable moat.

For example

Notion grew a community of power users who ran templates, tutorials, and meetups, pulling in new users faster than ads could.

Go deeper

Five laws for community-led growth Bessemer Venture Partners · article This is a VC's field guide to the small community half of the short answer: what makes a founder built community actually drive growth instead of becoming a channel nobody opens. Read it before you spin one up, since the essay is explicit about the failure modes, most companies build communities that never earn their keep. Open bvp.com →

Related terms

Also in Starting Up

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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