Conversion Rate Optimization

Also called CRO

Conversion rate optimization: systematically improving the share of visitors who take a desired action, through testing copy, design, flow, and offers, rather than buying more traffic.

Why it matters

CRO grows results from the traffic you already have, which is far cheaper than acquiring more. A better-converting funnel also lowers your effective acquisition cost, making every channel more viable.

For example

Rather than buy more traffic, the team rewrites the signup page and adds testimonials, lifting conversion from 3 to 5 percent on the same visitors.

Related terms

Conversion Rate A/B Testing Landing Page

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands