Landing Page
A standalone page built around a single goal, get the visitor to sign up, buy, or book, without the distractions of a full website. The workhorse of conversion.
Why it matters
Because a landing page has one job, it is where messaging, offer, and design most directly turn into conversions. Testing and tightening it is often the cheapest, fastest lever on your acquisition funnel.
For example
A startup runs an ad to a single-purpose landing page with one headline and one signup button, and nothing else to distract from converting.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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