Cross-Sell
Selling an existing customer an additional, complementary product or service alongside what they already buy, widening the relationship.
Why it matters
Cross-selling raises the value and stickiness of each customer, since more products used means more reasons to stay. It works when the additional offerings genuinely fit the customer's needs, not just your revenue goals.
For example
A customer using the invoicing tool is offered the payments add-on that pairs naturally with it, widening the account.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Getting your first customers, part of the Starting Up hub.
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