Customer Satisfaction Score
Also called CSAT
Customer satisfaction score: a direct measure of how happy customers are with a specific interaction or the product overall, usually a rating averaged into a percentage.
Why it matters
CSAT captures satisfaction in the moment, making it useful right after support tickets, onboarding, or a purchase. It surfaces friction fast, complementing the longer-term loyalty view that NPS gives.
For example
After onboarding, 85 percent of customers rate their satisfaction 4 or 5 out of 5, an 85 percent CSAT.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.
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