We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 527 founders registered. See your city
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Money, pricing & model

Your business model, what to charge, and whether the numbers work.

Business models explained 18

How the money actually flows.

What business model should I choose for my startup? 3 → What's the difference between SaaS, marketplace, and transactional business models? 3 → How do I make money from a free product or freemium model? 3 → How does a marketplace actually make money and solve the chicken-and-egg problem? 3 → Should I sell to businesses (B2B) or consumers (B2C)? 2 → All 18 questions in Business models explained →
Pricing & packaging 18

Charge money. Charge more. Here's how.

How do I decide how much to charge for my product? 3 → What is a value metric and why does it matter for pricing? 2 → How many pricing tiers should I have and how should I package them? 3 → Am I charging too little for my product? 3 → How do I raise prices without losing my existing customers? 3 → All 18 questions in Pricing & packaging →
Unit economics & modeling 18

Know what a customer costs and earns.

What are unit economics and why do they matter? 3 → How do I calculate CAC (customer acquisition cost) and LTV? 3 → What is a good LTV to CAC ratio? 3 → What metrics should I actually track as an early-stage SaaS founder? 3 → How do I build a simple financial model or revenue projection? 3 → All 18 questions in Unit economics & modeling →
Bootstrapping & profitability 18

Grow on customer money, keep control.

Can I really build a successful startup without raising money? 3 → How do I bootstrap a startup with little or no money? 3 → How did Zoho and Zerodha bootstrap to billion-dollar companies? 3 → How do I reach profitability (or ramen profitability) as fast as possible? 3 → Bootstrapping vs raising VC, how do I decide? 3 → All 18 questions in Bootstrapping & profitability →
Startup finance & accounting 18

Keep the books, watch the runway.

What financial basics does every founder need to understand? 3 → What is burn rate and runway, and how do I calculate them? 2 → How should I manage cash flow so my startup doesn't run out of money? 3 → Do I need an accountant and proper bookkeeping from day one? 3 → What taxes and compliance do I need to handle as an Indian startup? 2 → All 18 questions in Startup finance & accounting →
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