Product Demo

Also called Demo

A live or recorded walkthrough showing a prospect how your product solves their specific problem. A key step in most B2B sales.

Why it matters

A demo tailored to what discovery revealed, showing their problem solved, converts far better than a generic feature tour. The demo is often where a deal is won or lost, so it rewards preparation.

For example

The rep tailors the demo to show the prospect's exact use case, the report their CFO wants, rather than a generic tour of every feature.

Related terms

Discovery Call Proof of Concept Closing

Go deeper

See how founders actually handle this on Getting your first customers, part of the Starting Up hub.

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