Growth Loop
A cycle where the output of using a product feeds back into acquiring or activating more users, content created gets found in search and pulls in new users who create more content.
Why it matters
Growth loops compound in a way that one-off campaigns cannot, since each cycle feeds the next. Finding and strengthening your core loop is often more valuable than adding another paid channel.
For example
Every Pinterest pin gets indexed by Google, pulling in new visitors who sign up and create more pins, a loop that compounds without ad spend.
Worth your time
Related terms
Go deeper
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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