Pirate Metrics
Also called AARRR
Pirate metrics: a framework by Dave McClure that breaks growth into five stages, acquisition, activation, retention, referral, and revenue, so you can measure and improve each.
Why it matters
AARRR gives a simple, complete map of the customer lifecycle, so a team can see which stage is weakest. Focusing on the one leaking stage usually beats spreading effort thinly across all five.
For example
A team maps its funnel as acquisition, activation, retention, referral, and revenue, and finds activation is the weakest stage to fix first.
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Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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