Inbound Marketing

Also called Inbound

A marketing approach that draws customers to you with helpful content and experiences, SEO, blogs, tools, so they come looking, rather than interrupting them with outbound outreach.

Why it matters

Inbound builds a durable, lower-cost pipeline of people who already trust you, but it takes time to compound. It pairs well with outbound, which delivers faster but costs more per contact.

For example

HubSpot built its business on inbound: publish so much useful marketing content that buyers come to you, rather than cold-calling them.

Related terms

Outbound Marketing Content Marketing Lead Generation

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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