Inbound Marketing

Also called Inbound

A marketing approach that draws customers to you with helpful content and experiences, SEO, blogs, tools, so they come looking, rather than interrupting them with outbound outreach.

Why it matters

Inbound builds a durable, lower-cost pipeline of people who already trust you, but it takes time to compound. It pairs well with outbound, which delivers faster but costs more per contact.

For example

HubSpot built its business on inbound: publish so much useful marketing content that buyers come to you, rather than cold-calling them.

Go deeper

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer marcussheridan.com · article Sheridan's pool company went from near bankruptcy to a category leader by answering every question a buyer might have in public content instead of chasing them, and the book turns that into a repeatable system. If your customers are searching for answers to problems your product solves, this is the playbook for becoming the thing they find instead of the thing that finds them. Open marcussheridan.com →

Related terms

Also in Starting Up

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

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