Iteration

Also called Ship Fast

Improving a product through repeated small cycles of building, shipping, and learning, rather than one big release. The steady drumbeat of most successful products.

Why it matters

Iteration turns a rough first version into a great product over time, and it is how you respond to what users actually do. Shipping fast and often, then adjusting, beats waiting to perfect something in the dark.

For example

The first version of the product is clunky, but ten weekly iterations later, shaped by user feedback, it feels effortless.

Related terms

Feedback Loop Minimum Viable Product Agile

Go deeper

See how founders actually handle this on Building the product, part of the Starting Up hub.

eChai Partner Brands