Iteration
Also called Ship Fast
Improving a product through repeated small cycles of building, shipping, and learning, rather than one big release. The steady drumbeat of most successful products.
Why it matters
Iteration turns a rough first version into a great product over time, and it is how you respond to what users actually do. Shipping fast and often, then adjusting, beats waiting to perfect something in the dark.
For example
The first version of the product is clunky, but ten weekly iterations later, shaped by user feedback, it feels effortless.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Building the product, part of the Starting Up hub.
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