Lead Magnet
Something valuable offered free, a guide, template, tool, or checklist, in exchange for a prospect's contact details, so you can follow up.
Why it matters
A good lead magnet trades genuine value for permission to keep talking, filling the top of your funnel with interested people. The best ones attract exactly your ideal customer and screen out the rest.
For example
A design tool gives away a free '50 pitch-deck templates' pack in exchange for an email, attracting exactly the founders it wants.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
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