Sales Enablement
Everything that equips a sales team to sell effectively: playbooks, training, scripts, case studies, competitive intel, and tools. The support system behind the reps.
Why it matters
As a sales team grows, enablement is what makes new reps productive fast and keeps the whole team consistent. Capturing what works into repeatable material is how founder-led selling scales into a team.
For example
New reps ramp fast because the team has a playbook, recorded demos, a battlecard against each competitor, and objection scripts ready to use.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Getting your first customers, part of the Starting Up hub.
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