SMB
Also called Small and Medium Business
Small and medium businesses: customers smaller than enterprises, typically bought with shorter cycles, lower prices, and lighter processes, often through self-serve or light-touch sales.
Why it matters
SMB customers are faster and cheaper to win but churn more and pay less, so the model relies on volume and efficiency. Whether you target SMB, mid-market, or enterprise shapes your entire go-to-market.
For example
A startup sells a 2,000-rupee-a-month plan to small businesses through self-serve signup, winning on volume rather than big deals.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Getting your first customers, part of the Starting Up hub.
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