Take Rate
The percentage of transaction value a marketplace keeps as revenue, the platform's cut of GMV.
Take rate = platform revenue / GMV
Why it matters
Take rate turns marketplace volume into actual revenue, and it is a constant tension: too high and you push participants away, too low and the business does not work. It is central to any marketplace model.
For example
A marketplace keeps 15 rupees of every 100 rupees transacted through it, a 15 percent take rate.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.
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