11 resources from 30 Minutes to President's Club we point people to, and the questions each answers.
A full walkthrough of the artefact you need before you hire rep three: the 30 day multi-channel sequence, the openers, the voicemail that drives an email reply, and fill-in-the-blank templates a new joiner can actually run on day one.
On 30 Minutes to President's Club by Nick Cegelski and Armand Farrokh 60 min watch
Open 30mpc.com →Eighteen objections with actual talk tracks, thirty one audio clips so you can hear the tone rather than guess at it, and tactics cross-checked against Gong's 300 million call data set. The reference book, not the inspiration book.
From 30 Minutes to President's Club by Armand Farrokh and Nick Cegelski 260 pages
Open 30mpc.com →The whole framework on one page: context-first openers, the problem proposition, and the Mr Miyagi method for objections. If you only read one thing from the best cold callers working today, read this before you buy the book.
From 30 Minutes to President's Club by Armand Farrokh 15 min read
Word for word responses to the discount ask, including how to trade rather than give. Watch it if your instinct when a buyer pushes on price is to quietly take ten percent off.
On 30 Minutes to President's Club by Armand Farrokh and Nick Cegelski 31 min
Built for the moment procurement shows up asking for thirty percent: how to hold price by trading term length, scope or timing, and how to keep the champion working for you while the negotiation runs.
On 30 Minutes to President's Club by Armand Farrokh and Nick Cegelski 33 min
The written answer describes what elite ramp looks like. This is somebody building one in front of you: a 30 day calendar, how to sequence market against product training, and where certification gates go. Published July 2026.
On 30 Minutes to President's Club by Armand Farrokh and Nick Cegelski 92 min
Built around the same idea as the answer, that a quota most of the team misses is a planning failure you pay for in resignations. It runs the top down and bottom up numbers together and shows what to do when the two disagree.
On 30 Minutes to President's Club 33 min
Twenty seven minutes on how a working seller decides which of thousands of cold accounts to touch this week, based on signals rather than a list. It is the how-to that sits under the trigger lists in the articles above.
On 30 Minutes to President's Club by Florin Tatulea 27 min
Retool's revenue lead on the signals that mark an account as ready, and how she profiles past expansions to build the list. Concrete about usage thresholds and second teams showing up, which is exactly what this question asks you to look for.
On 30 Minutes to President’s Club by Eleanor Dorfman 30 min
Jen Allen-Knuth spent 18 years selling into large enterprises and her test for whether a deal is real is the cost of inaction: if the buyer cannot say what standing still costs them, nobody is signing. She also shows how to get to the executive who decides, which is the fastest way to find out whether your champion can actually move.
On 30 Minutes to President’s Club by Jen Allen-Knuth 30 min
The gap between good reps and great ones is discovery discipline, and this is fifty minutes of exactly that: how to sequence questions, how to keep digging past the first problem, and how to put a number on the cost of doing nothing. Watch it next to a recording of your own last call.
On 30 Minutes to President’s Club 51 min
