What worked at two reps was judgement, and judgement does not copy. Before you hire, write down the target account definition, the three triggers that make an account worth working now, the sequence structure and the messaging for each persona, then have your best rep record calls against it. Cap volume per rep deliberately so nobody hits quota by sending more, and measure meetings held rather than activity. Split domains and mailboxes as headcount grows so one careless rep cannot burn everyone's deliverability. And keep the founder on some calls: the moment nobody senior hears a live objection is the moment the messaging quietly goes stale.
3 resources, 2 India-specific, 3 link-checked.
A full walkthrough of the artefact you need before you hire rep three: the 30 day multi-channel sequence, the openers, the voicemail that drives an email reply, and fill-in-the-blank templates a new joiner can actually run on day one.
On 30 Minutes to President's Club by Nick Cegelski and Armand Farrokh 60 min watch
Open 30mpc.com →Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may not be your best first market. Honest about the cost of a wrong first sales leader hire in a new geography.
From Inc42 by Sandeep Chawda ~12 min read
Chargebee's Krish Subramanian and Accel's Shekhar Kirani on what the India cost and talent advantage really buys you when you scale a sales team, and where it stops being an advantage. Useful ballast when someone tells you to just hire in the US.
On SeedToScale (Accel India) by Shekhar Kirani, Krish Subramanian and Anand Daniel 45 min listen
Open seedtoscale.com →How outbound that works reads from a different seat.
The same ground, over in Get your first customers, our Starting Up track.
The same ground, over in Grow organically & retain, our D2C track.
