3 resources from BTS Marketing, SaaSBoomi we point people to, and the questions each answers.
🎧 Podcast
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Why we picked it
MoEngage's content lead is blunt about why most startup blogs go nowhere: no specific reader, no cadence, and metrics read far too early. It is the same diagnosis as the written answer, from someone who fixed it at an Indian SaaS company selling globally.
Why we picked it
An Indian SaaS founder describes the exact shift the question is about: moving off outbound tactics onto inbound, and what founder branding did for reach when the brand itself was unknown. Hosted by Arvind Parthiban and Varun Shoor, so it stays practical.
Why we picked it
Freshworks' growth chief and an event operator split events into demand generation against brand building, which is precisely the decision that separates pipeline from hospitality. Useful if you are running events out of India for buyers elsewhere.
