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Intermediate
Written by people who have built channel programmes for decades, and it asks the questions nobody thinks of first: who collects the money, does the margin change at renewal, and have you actually tested your bands with a real reseller before publishing them.
How to Determine Your Reseller Margins, for SaaS, VARs, Retail
From Chanimal 12 min read
- Software affiliate margins usually run 10 to 15 percent, with aggressive competitors going 30 to 50.
- Maintenance fees average 10 to 25 percent of licence, with 20 percent the most common number.
- A workable tier ladder is 10 percent affiliate, 20 authorized, 30 gold, 40 platinum.
- Watch payout timing: paying commissions 30 days after quarter end means a partner waits about four months for the money.
