3 resources from Clozd we point people to, and the questions each answers.
Why we picked it From a firm that does nothing but win/loss. It lays out the four steps end to end: mine the CRM data you already have, go get direct buyer feedback, isolate the real decision drivers, then push the findings into sales, product and marketing so they change something.
From Clozd 30 min read
Open clozd.com →Why we picked it The actual interview guide, plus the one habit that decides whether your answers are worth anything: ask what was your interaction with the sales team like, never what did the sales team do poorly. Leading questions give you the answer you already had.
From Clozd by Nate Bagley 10 min read
Open clozd.com →Why we picked it The interview itself is where win loss either works or produces polite nonsense. This walks through how to open, which questions surface the real reason, and why the person who ran the deal should not be the one asking.
On Clozd by Clozd win loss research team 35 min
