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Cognism

2 resources from Cognism we point people to, and the questions each answers.

📊 Report

✓ Link checked Free Intermediate

Settles the LinkedIn versus email versus phone argument with one team's real logs: 451,895 calls, 149,376 emails, 39,679 booked meetings, and the exact channel split behind them. Rare to see a vendor publish its own SDR numbers this openly.

State of Outbound 2026

From Cognism 30 min read

Across 449,933 SDR calls the answered rate was 13.3 percent, nearly matching AEs calling warm at 14.4 percent.
Email replies split hard by role: AEs at 28.38 percent versus SDRs at 8.98 percent, against a ~5 percent industry average.
196,470 prospects produced 39,679 meetings, a 16.06 percent conversion with an 85.94 percent held rate and 3.36 touches each.
Activity mix was 57 percent calls, 27 percent LinkedIn, 15 percent email.

Open cognism.com →

Answers Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email? Signal-based selling replaced spray and pray. What does the best version of it actually look like?

📄 Article

✓ Link checked Free Intermediate

The readable version of the report above, with the 55 percent phone, 30 percent LinkedIn, 15 percent email activity ratio spelled out as an operating instruction. Useful if you want a channel mix to copy on Monday rather than a data set to study.

5 Steps to a Winning Outbound Strategy in 2026

From Cognism by Sam Gocher 14 min read

Recommends a 55 percent phone, 30 percent LinkedIn, 15 percent email activity mix, phone-first on verified data.
Keep AE talk share at 45 to 55 percent on discovery; engagement drops sharply past a 90 second monologue.
Top AEs ask 35 to 45 questions an hour.
Manage on answered rate, meeting conversion (16.06 percent) and held rate (85.94 percent), not raw activity volume.

Open cognism.com →

Answers Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email?

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