Everything from

Cognism

2 resources from Cognism we point people to, and the questions each answers.

📊 Report

✓ Link checked Free Intermediate

Why we picked it Settles the LinkedIn versus email versus phone argument with one team's real logs: 451,895 calls, 149,376 emails, 39,679 booked meetings, and the exact channel split behind them. Rare to see a vendor publish its own SDR numbers this openly.

State of Outbound 2026

From Cognism 30 min read

Open cognism.com →

Answers Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email? Signal-based selling replaced spray and pray. What does the best version of it actually look like?

📄 Article

✓ Link checked Free Intermediate

Why we picked it The readable version of the report above, with the 55 percent phone, 30 percent LinkedIn, 15 percent email activity ratio spelled out as an operating instruction. Useful if you want a channel mix to copy on Monday rather than a data set to study.

5 Steps to a Winning Outbound Strategy in 2026

From Cognism by Sam Gocher 14 min read

Open cognism.com →

Answers Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email?

eChai Partner Brands