3 resources from CSM Practice we point people to, and the questions each answers.
Most explanations of this difference are one paragraph of theory. This one walks through who owns what, how the two teams hand work back and forth, and what breaks when you merge them, so a founder can actually draw the line.
On CSM Practice 32 min
Six minutes on reading the early warning signs of an account going quiet and what the intervention looks like. Useful when you already suspect a big account is drifting and need a plan today, not a framework.
On CSM Practice 6 min
The third pass in the short answer is the one people skip, and this is a practical guide to running it: who should make the call, what to ask, and how to get past the polite first reason. Short enough to watch before you book the interviews.
On CSM Practice by Irit Eizips 19 min
