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2 resources from diginomica we point people to, and the questions each answers.

📄 Article

✓ Link checked India Free Advanced

Shows what Zoho's engine looks like now: 25 plus offices in regions people usually emigrate from, local hiring, local pricing, and absorbing a 150 percent currency devaluation in Nigeria rather than passing it on, which grew that market 30 percent.

ZohoDay 2024: Zoho's local approach to global expansion

From diginomica by Phil Wainewright Long read

Zoho calls its model transnational localism: 25-plus rural offices worldwide, each hiring and selling locally.
Location criteria are quality of life, not talent pools: affordable housing, healthcare, schools, low crime.
Zoho absorbed Nigeria's 150 percent currency devaluation instead of billing in dollars, and still grew 30 percent there in 2023.
A Dubai partnership brought in more than 4,000 paying customers.

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Answers How did Zoho build a global GTM engine without ever raising money?

📄 Article

✓ Link checked India Free Advanced

Zoho's answer to the being-from-India question is local teams, local offices and local pricing rather than louder marketing, explained here in the company's own words. A genuinely different model from the Freshworks inbound route.

Zoho talks up 'transnational localism' as key to success

From diginomica by Chris Middleton ~10 min read

Transnational localism means landing senior people in each geography to build local teams and localise the product, not just opening a sales office.
Zoho ran 80 million users, 12,000 employees, and 50 plus apps on 650 million dollars of 2021 revenue with 240 million in profit.
Being bootstrapped is framed as what makes the slow local build affordable, since there are no outside shareholders to answer to.

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Answers We are an Indian company selling to global buyers. How do we position so that being from India reads as an asset rather than a question mark?

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