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Why we picked it Verna lists the seven things founders wrongly believe PLG means, including that it replaces sales. Reading it early saves you from building a motion around a misunderstanding.

Product-led growth is many things. But here is what it's NOT.

From Elena's Growth Scoop by Elena Verna 8 min read

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Answers What does product-led growth actually mean, and how is it different from just having a free trial? How do I stop sales and the self-serve funnel from fighting over the same accounts? What do the best PLG plus sales hybrid companies do that everyone else copies badly?

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