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Why we picked it It lays out five stages from pre revenue to scaling and tells you what the founder's job is in each one, which is the clearest map we have found of the pre PMF to post PMF handover. It also names the exact failure this question is about: hiring a sales leader to solve a problem that is really a product market problem.
The Truth About Founder-Led Sales
From Euclid Insights by Euclid Ventures 10 min read
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