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Why we picked it Their public teardowns and positioning strategies are the fastest way to see the same product framed four or five different ways. Steal the framing patterns even if you never buy the sprint.

FletchPMM: Homepage Positioning for B2B Software Startups

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Answers What does category actually mean in go-to-market, and why does everyone keep telling me to pick one? How do I write the one line that says what category we are in? We named the problem instead of the product. Is that a positioning mistake?

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