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Their public teardowns and positioning strategies are the fastest way to see the same product framed four or five different ways. Steal the framing patterns even if you never buy the sprint.
FletchPMM: Homepage Positioning for B2B Software Startups
From fletchpmm.com by Anthony Pierri and Robert Kaminski Browse
- Fletch delivers 4 to 6 positioning options ranked by risk, drawn from your site, demo, sales calls and competitors.
- The output is a 6 slide internal positioning deck plus a homepage wireframe with production ready copy.
- The engagement asks about seven hours of your team's time over two weeks.
- They deliberately skip customer interviews, arguing the founding team is already the expert on its customers.
