Everything from

Goodreads

1 resource from Goodreads we point people to, and the questions each answers.

📖 Book

✓ Link checked Paid Intermediate

The book that named the shift from 'what should I buy' to 'who do I trust', and the best argument for pushing partner signals into sales, marketing and CS rather than keeping them in a siloed team.

Nearbound and the Rise of the Who Economy

From Goodreads by Jared Fuller and Jill Rowley 225 pages

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Answers How do I get a partner's reps to actually mention us in their deals? How do I run account mapping with a partner without giving away our pipeline? Is ecosystem-led growth a real strategy or just a vendor's marketing?

eChai Partner Brands The partnership →