3 resources from GTMnow (GTMfund) we point people to, and the questions each answers.
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Why we picked it
Gives you the numbers before you commit: 20,000 to 50,000 dollars a month to test properly at seed to Series A, roughly 90 percent of campaigns failing at launch, and the five variables worth testing. It also says plainly that ads amplify product-market fit rather than create it.
Why we picked it
The person who coined ecosystem led growth defending it in conversation, including where it does not apply. If you want to judge whether the idea is real strategy or vendor marketing, hear the argument made properly first.
Why we picked it
The practical follow on to finding a champion: how to test whether the person you like actually has influence, and how to reach the other three people who will decide. Concrete language for asking a champion to introduce you upward.
