GTMnow (GTMfund)

The person who coined ecosystem led growth defending it in conversation, including where it does not apply. If you want to judge whether the idea is real strategy or vendor marketing, hear the argument made properly first.

GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

On GTMnow (GTMfund) by Bob Moore, with Scott Barker 51 min

The practical follow on to finding a champion: how to test whether the person you like actually has influence, and how to reach the other three people who will decide. Concrete language for asking a champion to introduce you upward.

Multi-Threading: Steal this framework to increase win rates by 2-3x

On GTMnow (GTMfund) by Jason Bay 59 min

Gives you the numbers before you commit: 20,000 to 50,000 dollars a month to test properly at seed to Series A, roughly 90 percent of campaigns failing at launch, and the five variables worth testing. It also says plainly that ads amplify product-market fit rather than create it.

The 0 to 1 Guide to Paid Media

From GTMnow (GTMfund) by Rex Gelb 20 min read

• Do not start paid until you see week-4 retention above 20 percent, renewals, and organic deals without heavy discounting.
• Budget by stage: $0 to 20K a month pre-PMF, $20 to 50K at Series A ramping to $100K, $200K-plus at Series B.
• LinkedIn 2026 benchmarks: $5.50 to $8.50 CPC, 0.44 to 0.65 percent CTR, and document ads at $256 CPL versus $317 for single image.
• Hold 70 to 80 percent of spend on proven channels and 20 to 30 percent in testing; expect 2 to 3 months before anything works consistently.