📖 Book
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Paid
Intermediate
Why we picked it The book that gave the discipline its vocabulary (category king, lightning strike, point of view). Read it as the ambitious end of the spectrum, not as a default plan.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
From HarperBusiness by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney 272 pages
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