📖 Book
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Paid
Intermediate
The book that gave the discipline its vocabulary (category king, lightning strike, point of view). Read it as the ambitious end of the spectrum, not as a default plan.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
From HarperBusiness by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney 272 pages
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