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In Depth (First Round Review)

2 resources from In Depth (First Round Review) we point people to, and the questions each answers.

🎧 Podcast

✓ Link checked Free Intermediate

Taylor is good on the part reps own but rarely get credit for: feeding what you hear on calls back into positioning and pricing. Also honest about competing when the alternative is a free tool from Google or Microsoft.

"Everyone wants a silver bullet": selling lessons from Sam Taylor of Dropbox, Quip and now Loom

On In Depth (First Round Review) by Sam Taylor ~60 min

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Answers I am the first GTM hire at a startup. What is my job really, and how do I not get fired in 12 months? How do I qualify a deal properly instead of just hoping the enthusiastic person can buy? Our positioning reads fine on the website but every rep says something different on calls. How do I fix that?

🎧 Podcast

✓ Link checked India Free Advanced

Asthana describes earning developer trust by being useful in forums years before monetising, which is the honest version of community led growth. The India to global credibility question gets answered with product, not messaging.

From Chrome extension to $5B platform: Postman's journey with Abhinav Asthana

On In Depth, First Round Review by Brett Berson with Abhinav Asthana 1 hr 10 min

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Answers How do the best Indian companies compete against a US incumbent without pretending to be American? What did Postman and BrowserStack do to earn trust with global developers?

eChai Partner Brands The partnership →