📊 Report
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Gives you a number to judge yourself against before you conclude the spam folder is the problem: 3.43 percent average reply rate, 5.5 percent for the top quartile. If you are near that, your deliverability is probably fine and your list is the issue.
Cold Email Benchmark Report 2026: Reply Rates, Deliverability and Trends
From Instantly 20 min read
- Average cold email reply rate is 3.43 percent; the top quartile clears 5.5 percent and the top tier 10.7 percent.
- Step one produces 58 percent of all replies, so the remaining 42 percent is what your follow-ups are worth.
- Under 80 words with a single binary-question CTA outperforms; 4 to 7 touches is the useful sequence length.
- Warm domains over 4 to 6 weeks starting at 5 to 10 a day, and keep bounces under 2 percent.
