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Mission.org

1 resource from Mission.org we point people to, and the questions each answers.

✍️ Essay

✓ Link checked Free Beginner

Why we picked it The five part narrative structure (name the shift, name winners and losers, show the promised land, position capabilities as magic, prove it) that most modern B2B decks are downstream of. Concrete enough to rebuild your deck from in an afternoon.

The Greatest Sales Deck I've Ever Seen

From Mission.org by Andy Raskin 11 min read

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Answers We named the problem instead of the product. Is that a positioning mistake? What did HubSpot and Salesforce do that most category attempts do not? I am a founder with no marketing team. Is my own story actually a GTM asset or just vanity? What is a strategic narrative and how is it different from our pitch deck? How do I turn a point of view into content that actually helps sales close deals? How do I build a narrative the whole company tells the same way? What does world class thought leadership actually look like, concretely?

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